PORTFOLIO
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MARKETING
About
About Me

Hello! I'm Lý Gia Huy
I am a Marketing professional with a strong passion for the gaming industry and player communities. I specialize in how games build emotional connections with players through creative campaigns, community engagement, and viral content. Currently majoring in E-commerce Marketing at the University of Economics Ho Chi Minh City (UEH) with a GPA of 3.75/4, I have managed and organized 30+ projects of various scales — from game launch campaigns at VNGGAMES to large-scale student festivals with 8,000+ attendees. My work spans integrated campaign execution, KOL livestream production, OOH roadshows, and cross-functional team coordination.
EducationEDU
University of Ho Chi Minh City (UEH)
Major E-commerce Marketing | GPA: 3.75/4 Sep 2022 - Apr 2026 Notable Coursework: E-commerce Business Strategy (9.1/10), Consumer Behavior (9.8/10), Digital Marketing (8.8/10)
FocusSKILLS
- Marketing
- Game
- Skills
ToolsAPP
BRANDING
Brand Marketing
Experience
My Journey

Brand Collaborator
VNG Game
Apr 2026 — Present
Executing marketing campaigns for game launches including Sword Chronicles: Awaken and Crossfire: Legends. Managing landing pages, OOH roadshows, Megalive livestream production, and KOL coordination. Delivered 125M+ impressions and 3.76M+ livestream views.

Brand Collaborator (1)
VNG Game
Apr 2026 — Present
Executing marketing campaigns for game launches including Sword Chronicles: Awaken and Crossfire: Legends. Managing landing pages, OOH roadshows, Megalive livestream production, and KOL coordination. Delivered 125M+ impressions and 3.76M+ livestream views.
“Good marketing makes the company look smart. Great marketing makes the customer feel smart.”



